Philosophy

At Bluepoint, we believe that clean, streamlined, intuitive design is critical to delivering your message.  Today’s complex business environment has led to a proliferation of technologically driven, confusing design layouts that make it difficult for many companies to connect with their customers. We at Bluepoint have a mission to help you translate your sophisticated ideas, theories and products into compelling visual and verbal language that can be easily understood.

Process

Whether you are launching a new business or updating the look and feel of an existing product, we begin by listening to you. After learning about your specific needs and goals, we research your industry, target audience and competitive landscape. We then design and develop customized campaigns and work seamlessly to deliver your marketing and communication solutions.

Principal

Catherine Nemser has over 20 years’ experience working within the creative industry.  In 1999, She launched Bluepoint Communication, a boutique design and marketing communications company, helping clients with branding, content management, digital, social, mobile and print projects.

She has also worked as a Creative Recruiter for Visual Marketing Partners, Deep Focus and Blue Fountain Media, The Custom Group of Companies, CGR/7 Kelly Services, TTS Personnel and Artisan. She developed new business relationships and serviced existing accounts by helping companies find great creative talent.

Before starting Bluepoint Communications, Catherine worked in the film industry as a story consultant for Hallmark Entertainment, Shoelace Productions, Punch Productions, Jersey Films, Good Machine, and Kopelson Entertainment. Catherine began her career in television at Nickelodeon, WNET/Thirteen and Showtime Networks working in programming, marketing and publicity.

She received her MA in Cinema Studies at New York University and her BA in English, Literary Writing at Trinity College.